Industries

ChemicalsCleanersCoatingsFoodLubricantsPersonal CarePlastics

Roles

Regulatory & EHSResearch & DevelopmentSales & Marketing

Filter Types

Check all that apply

Sort Posts

Sales & Marketing

article

Value Proposition and Positioning: A Refresher

December 6, 2018

To be sure that you are getting the most out of your Marketing Strategy, review some positioning strategies you might be overlooking.

Read more

case studies

“オンリーワン・ナンバーワン”を実現する 情報収集・発信源としてのPROSPECTOR®

December 6, 2018

加水分解タンパクの分野では日本国内で最も歴史があり、トップシェアを誇る株式会社成和化成。保湿型ビタミン C 誘導体などの新製品を開発し、創業から半世紀を超えた今でも“オンリーワン・ナンバーワン” を目指し、市場 を拡大している。同社の活動の中でPROSPECTOR®をどのように活用し、効果を上げているかを伺った。

Read more

article

Grow Your Business with Connect

November 19, 2018

UL’s lead generation tool, Connect, helps you identify when qualified buyers are viewing your products on ULProspector.com in real time. Hundreds of thousands of chemical...

Read more

article

Build Brand Awareness and Successfully Promote New Products

November 8, 2018

Build brand awareness using Prospector to digitally market your brand and products to stay competitive. Utilize the right mix of consistent marketing tools to make...

Read more

article

Learn how a Major Chemical Company Increased Customer Satisfaction and Global Leads with UL’s Datasheet Services

October 22, 2018

Lehmann&Voss&Co received global leads and gained efficiencies in their internal processes by leveraging UL's datasheet services.

Read more

article

The Marketing Message: Adapting to Changing Trends

October 10, 2018

Find tips chemical marketers can use to align with changing trends.

Read more

article

How to Generate Warm Product Developer Leads

October 5, 2018

One of the fundamental goals for sales and marketing professionals is generating leads that are likely to purchase. However, the development of qualified leads in...

Read more

article

Educate and Build Awareness with Prospector® Sponsored Articles

October 4, 2018

Use these tips and best practices to make the most out of a Prospector Sponsored Article, a content marketing solution for reaching a formulator audience.

Read more

article

What Formulators Need to Make Superior Cosmetic Products

September 12, 2018

Formulators face multiple hurdles in developing innovative products. Learn how material suppliers and marketers can help.

Read more

article

Learn how a Leading Supplier Excels with Prospector® Digital Media

August 28, 2018

Learn how Prospector digital media helped Vencorex, a key global supplier of polyurethane, exceeded trade show lead expectations.

Read more

article

Put the Spotlight on Your Company with a Prospector® Spotlight Ad

August 8, 2018

Spotlight Ads are the most prominent media placement in the UL Prospector newsletter. Follow these best practices to optimize results.

Read more

article

How to Drive Search Results with Your Prospector® Profile Pages

August 6, 2018

The UL Prospector® Profile Page houses all technical documents for a product on Prospector. It is the most critical part of your listing and will...

Read more

case studies

Identify Sales Opportunities with UL Prospector’s CRM Integration

August 1, 2018

Learn how Down Under uses UL Prospector’s CRM Integration tool to quickly identify and respond to qualified sales leads. As a wholesale supplier of Australian...

Read more

case studies

Efficiently Manage Technical Data with UL’s Datasheet Services

August 1, 2018

Learn how Lehmann&Voss&Co improved customer satisfaction and increased global product inquiries with UL’s datasheet services. This leading provider of high performance thermoplastic compounds, additive master-batches and...

Read more

article

8 Ways to Help Product Innovators Find your Products

July 10, 2018

While many marketers focus on search engine optimization (SEO) for general search platforms, have you considered SEO for Prospector? ULProspector.com has 350,000 industry professionals using...

Read more

article

Prospector Targeted Email Best Practices

July 10, 2018

Build a targeted email that your audience will read. Find tips for targeted email best practices in this article.

Read more

case studies

Exceed Expectations with Prospector Digital Media

July 5, 2018

Learn how Vencorex exceeds trade show lead expectations by leveraging Prospector digital media. This key supplier to the global polyurethane market has reported Prospector media delivering...

Read more

article

Prospector® Webinar Best Practices

June 13, 2018

Get tips on how to host successful webinars with UL Prospector Digital Media.

Read more

article

3 Ways to Reach Decision Makers Ready to Purchase

June 11, 2018

R&D professionals and engineers customers have more options than ever when making a purchase. With relatively minimal effort, a professional can find a wealth of...

Read more

article

Selling to Formulators: An Insider’s View

June 6, 2018

Get tips for what suppliers should and should not do when selling to formulators.

Read more