Article

How to Effectively Plan Product Promotions

Posted on: August 29, 2018

It seems like new products, formulations, or product concepts are introduced to an industry market every day. New advancements in ingredient applications, technology usage, key benefits, and regulatory information are all types of information that formulators and product engineers search out.

Prospector® is an innovative tool that helps professionals find the information they need. Here is a checklist to refer to when announcing a new product launch to Prospector users.

Add new products and formulations to Prospector

  • Upload the technical documentation to your Prospector listing
  • Include promotional marketing brochures as additional resources on the product page
  • Optimize your message with important product details that help your product stand out from similar products and encourage users to request samples or contact your team
  • Promote the new product via promoted search within Prospector search engine

Utilize the Prospector newsletter

The Prospector monthly newsletter is delivered to members within a given industry. Plan a campaign that announces a new product or formulation using a strategy that will reach your intended audience.

  • Write a press release for the News and Information section
  • Schedule new product announcements to align with launches
  • Purchase newsletter digital media:
    • Spotlight Ads: prime real estate and largest advertising space for key product benefits
    • Box Ads: text-based or image-based advertising space
    • Enhanced Product Announcements: draft a product description and drive traffic to the new product page

Get details about digital media options here.

Schedule an email campaign

Using the power of Prospector, target specific members to receive an email that announces product launches, formulation information, or application updates. Directly engage with formulators and allow them to request more information.

  • Deploy targeted emails that announce new product highlights
  • Drive traffic to learn more about product details
  • Encourage users to request samples

Read more about Targeted Emails here.

Present a webinar

As the expert, connect with users directly to explain and present the details of new products and formulations. Begin a conversation with information that is most relevant to your targeted audience and formulators who seek your products and solutions. Get a chance to explore the key features right in front of potential buyers.

Read more about Webinars here.

Write a technical article

Present your product information in a sponsored article on the Prospector Knowledge Center. Your article will also be promoted within the Prospector eNewsletter. Write in lengthy detail about an educational topic that also highlights the key benefits and differentiators your company’s new product or formulation brings to the market.

Q4 Promotion – Buy 2 Get 1 Free

Starting in September you can maximize media opportunities with Prospector. Take advantage of a promotional offer where you can receive a ‘buy two media items, get one free’ discount on digital media. The offer includes eNewsletter media, targeted emails, webinar packages, and more. Plan your campaign for 2019 and beyond now!

Read more about this promotion here.

 

Additional resources:

Prospector Newsletter Media Overview

Prospector Digital Media Case Study